Web Site

IDE is finalizing a new solutions category on its website to promote our IDE PROGREEN™ modular plants. This category presents the IDE PROGEEN™ technology, product lines and the different business models IDE has to offer. Moreover, we implemented a new interactive tool for web visitors to help them find the right solution for their needs.

You are welcome to click here to view it.

Social Media

Advertising & Promotion in Social Media

We have received over 422 leads in the 2nd quarter of 2014 (which represents an increase of 16% over last quarter) from various online promotional activities. We have implemented a series of advanced marketing technologies for increased exposure and lead generation, including:

Remarketing
Via this platform, we are “coloring” users at different pages at www.ide-tech.com (Desalination, IWT, Pro-Green and etc.), after coloring those users we start showing relevant message/advertise only to them (according to the solution he was interested at) across the internet at almost every site they visit.This platform enables IDE to “color” visitors to our website according to the specific section of the IDE website that they have visited (desalination, IWT, Pro-Green etc…).   This “coloring” will enable the visitor to receive relevant IDE advertisements and messages across the web, in almost any site that they visit.

Google campaigns
This enables IDE to target our advertising specifically to users who have googled words/topics which are relevant and related to IDE’s industry  (such as “desalination”, “industrial water use” etc.)

LinkedIn
LinkedIn is a social network for careers and professional networking. One way IDE is using LinkedIn to is by targeting users by means of two parameters:

1. Targeted professional groups such as:

  • Australian Water Association
  • Coal Seam Gas (CSG/CBM) Professionals (Australia)
  • Oil Sands & Hydraulic Fracturing: Media & Community Relations
  • Canada 2012, Water Technologies, Water treatment and desalination plants
  • Water technology financing and venturing
  • Seawater desalination
  • Desalination
  • Water Treatment Industry Group
  • Innovative Water Utility Solutions

2. Targeted Industries and Job Titles  that are relevant to our industry

Inbound marketing (Taboola)
Taboola is a content platform allowing IDE to promote content by offering users to read articles that are related or relevant  to what they have just read.  Via Taboola, IDE is promoting various Articles/Press Releases/Case Studies and other relevant content by constantly changing and updating our content such as:

  • The World’s Largest and Most Advanced SWRO Desalination Plant
  • Largest Desalination Plant in Western Hemisphere Completes First Year of Construction
  • New Water Desalination Technology Could Change Everything
  • Check Out the Largest Desalination Plant in the Western Hemisphere
  • How Israeli Tech May Alleviate California’s dough Problem

We’re promoting articles about IDE across the web, including at the following websites:

  • Bloomberg
  • Vine News
  • Time Inc.
  • India Today
  • PMC INDIA – DNA
  • Business Insider
  • TMZ – Mobile
  • USA Today Mobile
  • Daily Mail – AU
  • Business Week
  • Times Of Israel
  • Reuters – US
  • Inquirer

YouTube channel
We all know YouTube, the world’s largest  video social network. On IDE’s YouTube channel, users can find all of IDE’s video, including videos that IDE has “liked” (relevant videos from other channels). Each month, IDE promote different videos according to our strategy, relevant events and targeted audience, that include people who have previously viewed videos in topics such as:

  • Water supply and treatment
  • Agricultural Equipment
  • Water & Marine Sciences
  • Ecology & Environment

Marketing Materials

IDE speaks Chinese

IDE’s promotional and marketing material has been translated to Chinese. IDE is pleased to announce that all our brochures and promotional movies have been translated to Chinese. This comprehensive marketing revamp demonstrates IDE’s commitment to enhancing our market and brand awareness throughout China and Asia, as well as attracting prospective business opportunities in the region.

To view IDE Chinese movies click the image below:

Youtube

IDE in the Media

Over 160 articles were published about IDE from the beginning of 2014

People around the world are interested in learning more about IDE. What have we been doing, what are we planning? The industry wants to know more. Over 160 articles were published about IDE from the beginning of 2014 , in publications across the globe.

The interest is clear: IDE’s new flagship plants – Sorek in Israel and Carlsbad in the USA received a significant amount of media interest.
The media coverage was particularly active during the APPEA and SIWW trade shows: IDE’s executive managers were interviewed and featured on prestigious TV channels, radio shows and magazines.

 To view our new interactive PR report click on the image below.

Mark

Events

VP of China Visits Hadera Desalination Plant

FARAG_7964_copyThe Vice Premier of the People’s Republic of China, Mrs. Liu Yandong, recently toured IDE’s desalination plant in Hadera, Israel. Mrs. Liu said that the desalination technology developed by Israel is a great  accomplishment and a solution for the country’s water shortage. She added that the growth of the Chinese economy, which is the second largest in the world, presents China with difficult water shortage challenges.

Vasilikos Desalination Plant Launching

2014-06-30 18.56.19On 30 June 2014, IDE’s desalination plant in Vasilikos, Cyprus was formally launched. The President of Cyprus, who attended at the ceremony, praised the collaboration between IDE and the Electricity Authority of Cyprus (EAC). In his speech, IDE’s CFO Gal Zohar stated that IDE is proud to supply world leading desalination plants to Cyprus. Gal praised the collaboration and determination that led to the project’s successful completion.