In late 2013, realizing the need to reposition the company in order to effectively attract partnerships and promote growth, IDE undertook a rebranding process. A new slogan – ‘Your Water Partners’ – and a new logo and brand design all combine to communicate an evolved message to potential and existing customers, other stakeholders and the wider market. To monitor the effectiveness of this rebranding, the goal of which is to strengthen and expand its relationships with customers, IDE is conducting a survey aimed at understanding how the IDE brand is perceived, and what are the company’s perceived strengths. We have partnered with Market Watch of the global IPSOS group to conduct in-depth telephone interviews with up to 30 IDE customers and stakeholders throughout the world. The findings will be presented at the beginning of next year – so stay tuned!