IDE participated in the IDA World Congress, which took place at the Tianjin Meijiang Convention and Exhibition Center in Tianjin, China in late October, 2013. This congress is organized by the International Desalination Association (IDA) and the Tianjin Municipal Science and Technology Commission, and is the leading event in the world for the global desalination and water reuse community. The theme of the congress was “A Promise for the Future”. 90 delegations from various countries exhibited, with approximately 2,000 visitors attending from about 60 countries.
IDE launched its new brand and strategic message – “Your Water Partners” – at the congress. Additionally, participants were taken on tours of the IDE Tianjin site, the largest desalination plant in China.
CEO Avshalom Felber spoke at the congress about his unique view of the future of the water industry, and EVP Sales & Marketing Bruno Escojido shared his perspectives on how the water industry needs to evolve. Other IDE speakers at the congress included EVP Special Projects Fredi Lokiec, CTO Membrane Technology Dr. Boris Liberman and CFO Gal Zohar.