Advertising & Promotion in Social Media
Our Social Media campaign was completely overhauled in 2014. Since the beginning of the year Web site traffic has increased dramatically with more than 180,000 visitors (representing an increase of 245% from 2013) , we have received over 1133 leads (increase of over 805% from 2013) as a result of various online promotional activities. We are now busy synchronizing our analytic advertising systems with our CRM in order to track relevant business opportunities.
1. Google campaigns
Google campaigns enable us to direct our advertising specifically to users who have googled words and topics that are relevant or related to IDE’s fields of operations (such as “desalination”, “industrial water use” etc.).
Since the beginning of 2014, Google campaigns have resulted in 10,370 visits with 67 leads.
LinkedIn is a social network for professionals and career networking.
Through LinkedIn, IDE targets users based on two parameters:
1. Professional groups
2. Industries, and job titles and positions that are specifically relevant to our industry.
LinkedIn promotions attracted 5217 visits, resulting in 76 leads.
We are all familiar with YouTube, the world’s largest video sharing social network.
IDE’s YouTube channel offers all IDE’s videos to anyone interested, including relevant videos from other channels that IDE has “liked”. Each month, based on informed strategic decisions, IDE promotes different videos and relevant events, while targeting audiences composed of people who have viewed videos about topics such as:
a. Water supply and treatment
b. Agricultural Equipment
c. Water & Marine Sciences
d. Ecology & Environment
Total of 161,812 views on IDE’s YouTube channel
10 of 34 vidoes were promoted results in 139,798 views
Promotions accounted for 86% of the total views on the IDE YouTube channel!
4. Inbound marketing
IDE uses an inbound marketing platform to promote content by offering users articles that are related to what they have just read. We constantly change and update our content, and promote various articles, press releases, case studies and other relevant content.
From the beginning of 2014, inbound activities have resulted in 73,200 visits with 42 leads.