Executive Management

The IDE team has unparalleled experience in the global water industry, and has one of the strongest technology and project deployment groups.

Avshalom Felber
Executive Chairman
Amir Lang
CEO IDE Holdings Ltd
IDE Water Technologies
Alon Tavor
CEO IDE Water Technologies
Alon Tavor brings with him over 30 years of experience in the industrial sector and over 15 years in CEO positions, leading multiple companies in various fields of operation, where he spearheaded processes such as strategic restructuring, entrepreneurship, acquisitions and efficiency improvements. Alon brings with him vast experience in various technologies and industries, razor-sharp analytical and organizational developments skills, and the ability to create unmatched business value by creating a synergy between customers, technology and operational strengths. With in-depth knowledge in water treatment technologies, he holds a rare combination of technical, commercial and project related expertise. Prior to taking on his current position, Alon led the Sorek B facility - the world’s largest SWRO desalination plant - where he led all stages of design, planning and tendering of this highly strategic project, that entailed state-of-the-art technological advancements and the world’s lowest water price to date. Alon holds an MBA (Summa cum Laude), and a B.Sc. in Chemical Engineering & Biotechnology from the Ben-Gurion University.
Boris Liberman
VP & CTO Membrane Technologies
Dr. Liberman joined IDE in 1993, and held various position in the company prior to assuming his current position as VP and CTO for membrane technologies. As CTO he leads the company's R&D activities in the RO field. Dr. Liberman is responsible for several industry technological breakthroughs including the Pressure Center Design, the patented Direct Osmosis Cleaning enabling membrane cleaning without stopping the RO train, green desalination allowing desalination without the use of chemicals, and 16” membranes in a vertical array. He is extremely well known and respected in the desalination field and regularly speaks at leading industry conferences and events. Dr. Liberman holds a B.A. and M.S from the Civil Engineering Institute Rostov-on-Don, USSR and a Ph.D. from the Institute for Scientific Research in Water Supply, Moscow.
Tali Tzuk
VP Human Resources
Tali is a highly enthusiastic Human Resource Manager with Over 20 years of experience in leading HR departments in various organizations. She has a deep understanding and vast experience building a solid business partnership by providing consultancy to the management team on people, organization, and related cultural issues. Being a problem-solving expert, along with the "everything is possible" approach, Tali takes full responsibility for all HR aspects: Recruitment, HR processes, employee retention and engagement, welfare, organizational development, and personal guidance to management and employees. Tali has broad education and rich professional experience from the worlds of Human Resources including Personal Training Course from CoachMe, Mediation (Gishur) from Gome, The Israeli center for Training and Mediation College, Organizational Consulting from the Faculty of Management Tel Aviv University and a BA in Hebrew Literature and General BA from the Tel Aviv University.
Mazy Pinchusowicz
EVP, CFO
Ms. Pinchusowicz joined IDE in 2011 as Head of Finance, Treasury, Budget & Control, Risk Management and Pricing. In 2016 she assumed the role of CFO for both IDE business units – IDE Projects and IDE Assets - responsible for managing all financial, accounting, pricing and reporting matters in the Group. In this position, Mazy puts her expertise in leading global financial analysis to drive management and board decisions to good use. Mazy brings to IDE more than a decade of experience in senior finance positions in public and private global corporates and global accounting firms (BIG 4). Further, she has a track record of successful results in complex and multidisciplinary processes (e.g. IPO, global CF management, US GAAP as well as IFRS experience, multi-level budget preparation and control, ERP implementation), and extensive experience as a board member in public and private companies. Prior to IDE, Mazy served as the Controller for a large public investment company. Mazy is a certified CPA by the Israel Auditors’ Council, and holds a BA in Accounting and Economics from Haifa University, and an MBA, majoring in international taxation, from Ono Academic College.
Guy Sokol
VP Projects
Guy joined IDE in 2014 as a Senior Project Manager. Prior to his appointment as Vice President Projects in 2018, Guy successfully managed some of IDE's largest recent projects, including MED and SWRO Projects for Reliance, India and more recently, the SWRO desalination plant for Formosa in Taiwan. Before joining IDE, Guy served in various positions in Philips Healthcare and Applied Materials. Guy Sokol brings with him global experience in Engineering and Project Management, including the development of large-scale projects from the negotiation stage through execution and commissioning, management of design teams, risk management, management of procurement, budget control and management, and customer support. Guy's broad experience with different customers and cultures around the globe is reflected in his client oriented management strategy. Guy holds a B.Sc. in Mechanical Engineering from Tel Aviv University, and is currently participating in the exclusive executive MBA program at Tel Aviv University.
Jacky Ben Yaish
VP Engineering
Jacky joined IDE originally in 1993 as a Process Engineer. After a short break, he returned to IDE as Manager of the Detailed Design department, and before being appointed VP Engineering in 2016, he served as the company's Engineering Manager. Today Jacky bears overall responsibility for the engineering design of all IDE products, including both thermal and RO desalination, with the thermal and membrane process departments, as well as the detailed engineering, falling under his responsibility. Jacky has been closely involved in the engineering of the company's leading mega projects around the world, among them the Sorek, Carlsbad, Tianjin, and Jamnagar plants. Jacky brings 23 years of experience in desalination to the management table, from all aspects of the project – process, detailed design and project management. His across the board experience in all stages of project, from design through to commissioning and operation, provides an unparalleled understanding of complex water treatment projects. He has a broad understanding of alliancing and risk/reward compensation processes associated with alliance. Jacky is a graduate of Ben Gurion University with Bachelor and Master Degrees in Mechanical Engineering. He also has an MBA from Bar Ilan University, majoring in financing.
Sharon Grossman
VP Legal Counsel
Michael (Miki) Tramer
VP Sales & Marketing
Miki brings with him over 27 years of international experience in project management, sales, marketing and business development in the water treatment, infrastructure and desalination industry. His deep knowledge in the water treatment sector is reflected in a valuable combination of technical, commercial and project related expertise, with in-depth experience in developing large scale desalination projects. Miki consistently develops strong, successful relationships with clients and staff at all levels, and collaborates well with multidiscipline teams of engineers and scientists, to ensure business goals are met and optimal results are achieved. He holds a BSc in Mechanical Engineering (cum laude) and an MSc degree in Nuclear Engineering, both from the Technion in Israel. Miki possesses sharp strategic thinking and strong analytical abilities, and is an enthusiastic communicator with excellent interpersonal and team building skills.
Michael Tabachnik
VP Corporate Development and M&A
Gilad Cohen
CEO IDE Americas
Gilad joined IDE in 2009 as Corporate Business Development Manager, responsible for investment evaluations and M&A activity, as well as development of new business platforms in target markets. In his position prior to IDE, as senior consultant for one of Israel's leading management consulting firms on business competitive and corporate strategy, Gilad led the business development in South East Asia and Central Eastern Europe. In 2011 Gilad was appointed Head of IDE's Industrial Water Treatment Business Unit, establishing this line of activity in the company. In addition, his responsibilities included the evaluation of corporate investments, management and leading of acquisition processes, and the establishment of R&D related partnerships. In January 2017 Gilad was appointed CEO of IDE Americas, managing sales, marketing and business development activities for North and Central America. Gilad holds a B.Sc. in Computer Sciences and an MBA majoring in marketing management (Magna Cum Laude), both from the Hebrew University in Jerusalem, In addition to Hebrew, Gilad speaks fluent English, and has a good knowledge of Italian. On a personal level, Gilad values creativity, entrepreneurial spirit, commitment, openness and leadership and brings these qualities to every position he holds.
IDE Assets
Gal Zohar
CEO IDE Assets
Gal Zohar joined IDE Technologies in 2010 as its CFO, and has served as the CEO of IDE Assets since 2016. In this position he is responsible for BOT tenders and investments, and new greenfield developments of Water PPP. The overall global management of IDE facilities, including concessionaires (equity investments), and operations of IDE plants worldwide, some of which are among the largest operating seawater reverse osmosis desalination plants in the world, also fall within Gal's responsibility. His extensive experience in the global water market and in project financing place him in good stead in the latter arena, and is complemented by his innovative thinking, resourcefulness and strong problem-solving skills. Gal also has wide experience in strategic planning, directing growth, and developing, financing and implementing infrastructure projects and new business lines. Gal holds an MBA majoring in Strategy and Information Systems from Tel Aviv University, and a BA in Economics and Accounting from the Hebrew University in Jerusalem. When not developing mega water infrastructure deals, Gal is an active volunteer and mentor in several educational initiatives in his hometown, Tel Aviv.
Lihy Teuerstein
Deputy CEO | IDE Assets
Ms. Teuerstein joined IDE in 2011 as legal representative in the Finance Department. In 2015 she established and was appointed Head of the newly established Commercial Department, and in 2016 assumed the role of Company Legal Counsel. In this position, Lihy is responsible for all commercial and legal aspects of infrastructure projects in the water desalination and water treatment market, including negotiation of complex transactions, M&A, sale of assets, DBO contracts, EPC turnkey agreements, BOT/P3 agreements. In addition to responsibility for the Company's asset management of P3, BOT projects and O&M companies, she also manages the team of experienced lawyers who staff the commercial department, and serves on the Board of Directors of the group's O&M companies. Prior to joining IDE, Lihy was employed in the International Commercial and Corporate department of a large legal firm, advising and accompanying clients in all regulatory and legal commercial aspects of their business activities. Lihy has a combined LL.B in Law and Far East Studies from the Hebrew University in Jerusalem, and is a member of the Israel Bar Association. She also has an MA in Sociology and Anthropology from Tel Aviv University.